Project Info
LabBased in London and Beijing, and open to working globally.Zhiwen is a bilingual graphic designer focused on branding and typography, with ongoing explorations in type design, motion, and AI. 
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Zhiwen Shao

2026, UAL Central Saint Martins 
MA Graphic Communication Design

Award 360, cultural identity design, shortlist
Asian Pacific Design, APD 19,  Annual Poster Unit.
Bounty Hunters featured His experience ranges from an award-winning hometown studio with New York ADC, D&AD Wood Pencil, and Tokyo TDC award, to a leading internet company in China, Tencent. He was also featured by the Bounty Hunters in 2025.

He wouldn’t embrace 100% commercial service, because great commercial design requires thoughtful meaning; nor does he focus solely on art-driven design, because excellent design needs broader participation, being understood by a massive customer base rather than being locked away in an ivory tower.

He is a designer driven by the spirit of craftsmanship, constantly pushing every detail toward perfection.

Recently, he has been listening to Flume, Fred again.., and Tourists.


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