Project Info
Lab© All rights reserved by Zhiwen Shao, 2025-2026A bilingual graphic designer focused on branding, typography, and developing his original typeface, occasionally exploring motion, 3D, and AI coding.

Based in London and Beijing and open to working globally.

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Zhiwen Shao

2026, UAL Central Saint Martins 
MA Graphic Communication Design;
His experience ranges from an award-winning hometown studio with New York ADC, D&AD Wood Pencil, and Tokyo TDC award, to a leading internet company in China, Tencent, and he was featured by the Bounty Hunters in 2025.

He wouldn’t embrace 100% commercial service, because great commercial design requires thoughtful meaning; nor does he focus solely on art-driven design, because excellent design needs broader participation, being understood by a massive customer base rather than being locked away in an ivory tower.

Recently, he has been listening to Flume, Fred again.., and Tourists.


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