UNIQLO CNY 20252024
AD: Yidong Cai
D:
Zhiwen Shao, Yufei
MG: Zhiwen Shao, Yufei
UNIQLO has commissioned RIFLING Studio (winner of the 2024 New York ADC and D&AD Wood Pencil awards) to collaborate on a special Chinese New Year 2025 - Year of Snake UTme collection featuring the Chinese painting
artist Han Meilin for the Year of the Snake.
The key challenge is how to balance the needs of three parties: the artist, who insists on painting principles; UNIQLO, which aims to develop hit products; and the customers, who want to purchase beautiful clothes.
Abstract totem-style Chinese zodiac animals is the language for the clothes and related materials.Chines ink wash painting is the language for POSM material design.